![]() What worked when your website was first built probably isn’t working as well now.īefore we take on a website overhaul for a client, we always want to first look at their existing website to see what is still working, what is out of date and what might be missing so that we can make the best decisions possible about what their new or refurbished website needs to provide and include. Keeping up with changes in how consumers access information, what decision-makers expect from vendors, and the ever-changing technology used means re-evaluating existing websites on a regular basis. That is the expectation today’s consumers have of business websites.īut if your website was built 10 years ago, it may not meet all of those expectations. ![]() Chances are that your business website today serves as your advertising, front door, sales floor, customer service desk, and human resources and recruitment office-and needs to answer the same questions and often perform the same functions as the individuals who work in all of those areas.
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